Wednesday, May 30, 2018
Saturday, March 3, 2018
How Arnold Palmer Still Earns $40 Million Annually After His Death
Kurt Badenhausen , FORBES STAFF
It has been 13 months since Arnold Palmer died from complications of heart problems at the age of 87. He had a massive impact on the world of golf befitting his nickname of “The King.” He won 62 PGA Tour events, including four victories at the Masters, and was inducted into the World Golf Hall of Fame in 1974. 2005 Getty Images But for all of his impact on the game of golf, Palmer’s legacy off the course might have been even greater. He pioneered modern sports marketing with IMG’s Mark McCormack, helped found the Golf Channel, designed more than 300 golf courses around the world and lent his name to apparel, beverages and more. Palmer earned $3.6 million in prize money during 52 years on the PGA Tour and Champions Tour, but his business prowess pushed his career earnings to $875 million, including endorsements, appearances, licensing and course design fees (it was $1.4 billion adjusted for inflation). Only Michael Jordan and Tiger Woods earned more in 2017 dollars. Palmer remains a hot commodity after his death with estimated earnings of $40 million over the past 12 months for his estate. Only Michael Jackson earned more among deceased celebrities. Palmer would have ranked thirteenth in FORBES' look at the world's highest-paid athletes (active athletes only). There are still more than 400 stores selling Arnold Palmer-branded apparel in Asia with plans to move into new markets like Thailand and Vietnam. His estate has agreements with 39 licensees. “The licensing business is one by its nature that can perpetuate far beyond the person’s demise if set up correctly,” says Alastair Johnston, Palmer’s longtime agent at IMG.
The Arnold Palmer line of beverages was launched in 2001 based on Palmer’s preferred blend of ice tea and lemonade. AriZona Beverages now produced 500 million cans of the line last year and with the drinks focused on the 13-to-35-year-old consumer, 60% to 70% of drinkers associate the Palmer name with the drink instead of the golfer’s accomplishments on the course.
Johnson inked a new contract with AriZona after Palmer’s passing and expansions to the product line are in the works. MillerCoors is launching an Arnold Palmer Spiked Half & Half with plans for a national rollout in 2018. Johnson wants to capitalize on the Palmer brand in the food category and follow the path of PepsiCo with pairing salty snacks with the beverages.
Companies continue to use Palmer in their marketing. MasterCard and Textron both renewed agreements with Palmer’s estate over the past year. MasterCard rolled out ads this year with images of a young Arnold Palmer and the slogan “Arnie Would.” The relationship between Rolex and Palmer is one of the oldest in sports and celebrates 50 years in 2017
Johnston says the challenge of not having Palmer available has a minimal impact on the business and there are advantages in one sense. “You can be selective of the images you want to use from his lifetime,” says Johnston. “You have more authenticity to use different images during his career to support the commercial program and not being deceitful of his current profile.”
The riches generated by Palmer’s estate are increasingly flowing to the charitable causes Palmer supported during his lifetime. Arnie’s Army is focused largely on the health and wellness of children through philanthropic causes like the Arnold Palmer Medical Center in Orlando. The Arnold Palmer Invitational is an annual PGA Tour event where charitable proceeds are directed to the Palmer Medical Center.
Kurt Badenhausen , FORBES STAFF
It has been 13 months since Arnold Palmer died from complications of heart problems at the age of 87. He had a massive impact on the world of golf befitting his nickname of “The King.” He won 62 PGA Tour events, including four victories at the Masters, and was inducted into the World Golf Hall of Fame in 1974. 2005 Getty Images But for all of his impact on the game of golf, Palmer’s legacy off the course might have been even greater. He pioneered modern sports marketing with IMG’s Mark McCormack, helped found the Golf Channel, designed more than 300 golf courses around the world and lent his name to apparel, beverages and more. Palmer earned $3.6 million in prize money during 52 years on the PGA Tour and Champions Tour, but his business prowess pushed his career earnings to $875 million, including endorsements, appearances, licensing and course design fees (it was $1.4 billion adjusted for inflation). Only Michael Jordan and Tiger Woods earned more in 2017 dollars. Palmer remains a hot commodity after his death with estimated earnings of $40 million over the past 12 months for his estate. Only Michael Jackson earned more among deceased celebrities. Palmer would have ranked thirteenth in FORBES' look at the world's highest-paid athletes (active athletes only). There are still more than 400 stores selling Arnold Palmer-branded apparel in Asia with plans to move into new markets like Thailand and Vietnam. His estate has agreements with 39 licensees. “The licensing business is one by its nature that can perpetuate far beyond the person’s demise if set up correctly,” says Alastair Johnston, Palmer’s longtime agent at IMG.
Thursday, May 4, 2017
Sunday, April 30, 2017
Wednesday, April 19, 2017
Tuesday, March 28, 2017
Wednesday, March 22, 2017
Thursday, March 16, 2017
Wednesday, December 28, 2016
Canadian businessman, ClubLink co-founder John Simmonds charged in $30 million fraud
John Simmonds, chairman and CEO of A.C. Simmonds and Son Inc., is seen at the Woodbine racetrack stables in Toronto on Aug. 8, 2014.
http://globalnews.ca/news/3138554/canadian-businessman-clublink-co-founder-john-simmonds-charged-in-30-million-fraud/
Friday, December 2, 2016
Latest Edition of Beach BOOSTER #135 December 4, 2016
Wasaga Beach - Latest Edition of Beach BOOSTER Publication, Issue No. 135 December 4, 2016
http://beachbooster.blogspot.ca/2016/12/wasaga-beach-latest-edition-of-beach.html
Thursday, October 20, 2016
Twin Creeks Golf Final Day for this year is Sunday, October 23, 2016
Good Morning Members,
As many of you are already aware, Sunday will be the last day for golf this season. The golf course will be closed starting Monday, October 24th, 2016. The membership pricing will be emailed to you and we will begin accepting membership applications in the spring.
It has been a real pleasure serving and getting to know all of you this year. I want to wish all of you a warm and healthy winter season and stay tuned for our league registration dates and course opening date for next year!
Sincerely,
Errol Smith,
General Manager,
Twin Creeks Golf & Country Club
705-429-2791 Ext. #2
www.twincreeksgolf.ca
Marlwood Golf Ladies League FInal Day September 20, 2016
Thanks to Joyce Beynon for sending us the Ladies Scores every week. Hope you enjoy seeing them on Beach BOOSTER Golf and Printed in our Beach BOOSTER Publication every two weeks.
Bill Frieday, Beach BOOSTER Promotions.
Tuesday, October 4, 2016
Saturday, October 1, 2016
Marlwood Golf Men's League Final Event Results September 25, 2016
A member of our
Club, Jim Williamson, bought and donated a new trophy, the Super Senior Award,
to be awarded annually to a long standing member of Marlwood Men’s League, who
had attained a specific age, had remained active in the golfing community and who
had shown integrity and leadership in the Men’s League.
George Howie
announced this year’s co-recipient long time Marlwood member Harry Palmer to a
standing ovation by the membership, and went on to outline some of Harry’s
contributions to the league, the golf course and some golf stories, previously
untold, and the fact Harry has been in the men’s league for many years.
This year’s other
co-recipient Ed Darichuk was introduced by his weekly playing partner Don
Gowland, again to a standing ovation from the membership. Don outlined some of Ed’s
exploits both on and off the golf course and it was noted that Ed has been a
member of the men’s league for many years.
Well done Harry
and Ed!!!!!!!!
Marlwood Golf Men's League Final Event Results September 25, 2016
A member of our
Club, Jim Williamson, bought and donated a new trophy, the Super Senior Award,
to be awarded annually to a long standing member of Marlwood Men’s League, who
had attained a specific age, had remained active in the golfing community and who
had shown integrity and leadership in the Men’s League.
George Howie
announced this year’s co-recipient long time Marlwood member Harry Palmer to a
standing ovation by the membership, and went on to outline some of Harry’s
contributions to the league, the golf course and some golf stories, previously
untold, and the fact Harry has been in the men’s league for many years.
This year’s other
co-recipient Ed Darichuk was introduced by his weekly playing partner Don
Gowland, again to a standing ovation from the membership. Don outlined some of Ed’s
exploits both on and off the golf course and it was noted that Ed has been a
member of the men’s league for many years.
Well done Harry
and Ed!!!!!!!!
Friday, September 30, 2016
Tuesday, September 27, 2016
Twin Creeks Golf Tuesday Ladies League Results September 27, 2016
Hi Bill,
Here are the results from our final Tuesday of Ladies' League at Twin Creeks for the season. (Next week a few ladies are playing followed by our banquet and AGM)
Also, FYI the ladies are doing a Food Drive for the Ministerial Food Bank next week (Oct. 4). There will be a photo op at 11:30 Perhaps the Beach Booster would like to be there. 
Thanks for your support throughout our season. We really appreciate your support.
Nancy (for the The Team)
Sunday, September 25, 2016
Subscribe to:
Posts (Atom)